Professional Experience

About Elite Graphics

Since 1996, Elite Graphics has provided professional graphic design, branding, and print strategy for businesses throughout Lubbock and beyond. We blend creative vision with deep production knowledge to develop marketing materials that not only look exceptional — but perform.

 

With more than 40 years in the advertising and graphic design industry and nearly three decades leading Elite Graphics, Stacy Archer-James is one of the most experienced branding and print design professionals serving the Lubbock business community.

 

For nearly 30 years, Elite Graphics has helped businesses throughout West Texas create professional brands, marketing materials, and print campaigns that stand out in a competitive marketplace.

 

Our services include logo design, brand identity development, brochure and catalog design, magazine advertising, website design, wine label and packaging design, promotional products, and full-service print production. Whether partnering with start-ups building their presence or established companies strengthening their market position, we approach every project with precision, strategy, and uncompromising attention to detail.

 

At Elite Graphics, we don’t just design — we build brands with intention.

 

 

Founder & Creative Director, Stacy Archer-James

Stacy Archer-James, owner and creative director of Elite Graphics, has worked in the

printing and advertising industry since 1986. With over 40 years of experience in

 graphic design, branding, and print production, she brings a rare combination of

artistic creativity and technical expertise to every project.

 

Her background in both design and production ensures that marketing materials are

not only visually compelling but also technically sound and

strategically effective. Stacy has developed a reputation for

helping businesses create branding that stands out while

maintaining clarity, professionalism, and market impact.

 

An award-winning designer, Stacy is especially recognized

for her logo design and distinctive wine label development.

Her wine branding work blends refined typography, packaging

strategy, and artistic detail to create labels that command

attention on the shelf while reflecting the character of the

vintage within. From boutique releases to specialty blends,

her designs balance elegance, storytelling, and strong market

presence.

 

Stacy has been active in numerous professional and community

organizations. She has been a member of the Lubbock Ad

Federation and Women in Communication, served as a

founding board member of the Lubbock Interfaith Hospitality

Network, and has been a dedicated board member of the

Lubbock Regional Public Safety Memorial for over five years.

 

She has generously donated her time and artistic talent to Women’s Protective Services, Susan G. Komen, Family Guidance & Outreach Center of Lubbock, Lakeridge Methodist Women’s Group, and the Boys & Girls Club of Lubbock. While serving on the Board of the Boys & Girls Club, Stacy led major fundraising initiatives and marketing campaigns, working closely with corporate sponsors and community leaders to support youth programs throughout the region. She was honored as 15 & Mahomies Boys & Girls Club Board Member of the Year in 2024 and received the first-ever Boys & Girls Club Board of Directors Service Award in 2025.

 

Stacy currently serves in fundraising leadership for Condra School, developing sponsorship strategies, branded events, and marketing campaigns that drive both community engagement and financial results. This experience strengthens her ability to design with purpose — creating marketing materials that not only look exceptional, but inspire action.

 

Stacy is married to Chris James, and together they share three daughters. They are members of Aldersgate Methodist Church. She enjoys traveling, photography, time with her family, and soaking in the beauty of West Texas sunsets — often with a glass of wine in hand.

 

For more than four decades, Stacy has helped Lubbock businesses build strong, recognizable brands through professional design, strategic marketing, and high-quality print production.